Turn your basket page into a revenue stream.
One <script> tag adds a "free gift" unit to checkout. Shoppers claim a free gift from a partner brand - you earn commission on every conversion.
Acquisition keeps getting more expensive. Margins don't.
Retailers pay more for every visit while the basket page does the same job it did five years ago. GWP turns that existing checkout traffic into a new, incremental revenue line - without touching your funnel.
Rising acquisition costs
Paid traffic gets pricier every year. The same visit costs more, so every basket has to work harder.
Flat page monetisation
Checkout is your highest-intent moment — and today it earns you nothing beyond the sale itself.
No spare engineering time
New revenue ideas stall in the backlog. Anything that needs a build competes with the roadmap.
Live in an afternoon. Earning by checkout.
Paste one snippet
Drop a single <script> tag into your basket page. It loads async and fail-silent — if anything is ever off, the unit simply doesn’t show. Checkout is never touched.
Shoppers pick a free gift
A branded unit lets shoppers choose a free gift from a curated partner brand. The gift belongs to the advertiser — it never enters your cart or payment flow.
You earn commission
Every time a shopper converts with the advertiser, you’re credited commission. Zero cost, zero risk — you only ever earn.
One partnership, across the whole journey.
GWP isn't just a basket unit. The same cookieless spine powers relevant rewards before and after purchase — each offer auto-selected for the shopper by basket contents and lookalike journeys.
A new revenue stream - with minimal lift.
Incremental Revenue
Earn commission per redemption, unlocking new revenue.
Zero Risk Model
CPA-based structure, no implementation fee required.
Customer Value
Reward and delight customers, enhancing the purchase experience.
Fully Managed
We handle set-up, operations and tracking — you earn commission effortlessly.
Seamless Experience
Integrated at checkout without friction, optimising the customer journey.
Built to never get in your way.
Never breaks checkout
Async, sandboxed and fail-silent. The unit lives outside your cart and payment flow — it can never block a sale.
Cookieless — GDPR ready
Attribution runs on a click-ID spine, not third-party cookies. No consent headaches, no tracking debt.
Brand-safe offers only
You control which advertiser categories appear. Every offer is curated and vetted before it can show next to your brand.
Real-time dashboard
Installs, selections, conversions and commission earned — all live, with health dots flagging any install issues.
One snippet, zero maintenance
Set it once. We handle offers, rotation, payouts and uptime. No releases, no ongoing engineering time.
Curated advertiser marketplace
A growing roster of premium partner brands competes for your basket — so the best, most relevant gift always shows.
Your performance, at a glance.
Built so every side comes out ahead.
Retailers
Advertisers
Customers
"As we continue to evolve our retail media proposition, the development of GWP has been a key area of focus. Through our partnership with THG Ingenuity, GWP has generated meaningful incremental revenue for THG Beauty while elevating the customer experience via more engaging, value-driven propositions. This customer-first approach has positioned GWP as a strategic and important pillar for our retail media strategy."
65% revenue share. No upfront cost.
You only ever earn. GWP takes 35% of advertiser commission; you keep the rest. An onboarding fee may apply for larger stores — we'll talk it through on your demo.
See the full pricing model