Features

Everything the unit does — and nothing it doesn’t.

Built to add revenue without adding risk. Here’s what’s under the hood — across the basket, the journey, the dashboard, and every safeguard that keeps checkout untouched.

Why retailers add GWP

Built to never get in your way.

Never breaks checkout

Async, sandboxed and fail-silent. The unit never changes your items or prices — it can never block a sale.

First-party — GDPR ready

Attribution runs on a first-party click-ID — no third-party cookies, no cross-site tracking. The unit reads your CMP and respects consent before it stores anything.

Brand-safe offers only

You control which advertiser categories appear. Every offer is curated and vetted before it can show next to your brand.

Real-time dashboard

Installs, selections, conversions and commission earned — all live, with health dots flagging any install issues.

One snippet, zero maintenance

Set it once. We handle offers, rotation, payouts and uptime. No releases, no ongoing engineering time.

Curated advertiser marketplace

A growing roster of premium partner brands competes for your basket — so the best, most relevant gift always shows.

More than the basket

One partnership, across the whole journey.

GWP isn't just a basket unit. The same first-party attribution spine powers relevant rewards before and after purchase — each offer curated and matched to the shopper's basket.

Pre-purchase

In the basket

A free-gift unit at checkout lifts conversion and AOV — and you earn commission on every redemption.

Post-purchase

On the confirmation page

Turn the thank-you page into a revenue channel with a relevant reward to claim — after the order is safely placed.

Retention

In follow-up email

Bring shoppers back with a personalised, time-delayed reward that lines up a second order.

Every reward curated from a growing network of advertisers

Your dashboard

Your performance, at a glance.

GWP Dashboard

Live · last 30 days

Commission earned

£4,820

18%

Conversions

1,204

12%

Selection rate

38%

5pts

Widget shows

312k

Commission earned — trailing 12 weeks

Built for trust

Fast, safe, and effortless to launch.

GDPR ready

First-party click-ID attribution — no third-party cookies, no cross-site tracking, and consent respected before anything is stored.

Fail-silent by design

Sandboxed and async. If anything is ever off, the unit simply doesn’t render — checkout is untouched.

Brand-safe & curated

You approve every advertiser category. Nothing off-brand can appear next to your store.

Built for uptime

CDN-served with automated uptime monitoring on every install.

Easy setup

One snippet via your tag manager or template. Most stores are live the same day.

No engineering dependency

No releases, no maintenance, no ongoing dev time. We handle offers, rotation and payouts.