The case for monetising your basket.
Acquisition keeps getting more expensive while the basket page stays flat. GWP turns existing checkout traffic into incremental revenue — refined across THG’s brands through live testing at scale.
Acquisition keeps getting more expensive. Margins don't.
Retailers pay more for every visit while the basket page does the same job it did five years ago. GWP turns that existing checkout traffic into a new, incremental revenue line - without touching your funnel.
Rising acquisition costs
Paid traffic gets pricier every year. The same visit costs more, so every basket has to work harder.
Flat page monetisation
Checkout is your highest-intent moment — and today it earns you nothing beyond the sale itself.
No spare engineering time
New revenue ideas stall in the backlog. Anything that needs a build competes with the roadmap.
A new revenue stream - with minimal lift.
Incremental Revenue
Earn commission per redemption, unlocking new revenue.
Zero Risk Model
CPA-based structure, no implementation fee required.
Customer Value
Reward and delight customers, enhancing the purchase experience.
Fully Managed
We handle set-up, operations and tracking — you earn commission effortlessly.
Seamless Experience
Integrated at checkout without friction, optimising the customer journey.
Built so every side comes out ahead.
Retailers
Advertisers
Customers
"As we continue to evolve our retail media proposition, the development of GWP has been a key area of focus. Through our partnership with THG Ingenuity, GWP has generated meaningful incremental revenue for THG Beauty while elevating the customer experience via more engaging, value-driven propositions. This customer-first approach has positioned GWP as a strategic and important pillar for our retail media strategy."
